It is said that showing up
is half the battle.
We Train the Other Half.
™
Spheric Coaching™ for Real Estate
New for 2025!
By matching top life coaches, career and business trainers, legacy planning advisors, and other instructors with our Tier 1 real estate coaches, we can now offer complete improvement counseling for our clients, addressing them as a complete person, not just a Realtor. Our partner coaches, already superb in their specialty areas, are specifically trained to work with agents, brokers, loan officers, and escrow/title professionals in areas outside the normal purview of their Pathfinder coach.
TradeCraft™ Real Estate Coaching
Pathfinder Real Estate Coaching is our business coaching program, crafted and tuned to the individual based on needs and desires for improvement in the real estate arena. Your coach will use elements from the advanced programs below, as well as accountability, structure, and client-specific Pricing on Request - Most Programs starts at $1,200 per month.
Services
Have you worried about the power and sustainability of your business?
Would you like to learn how to dominate a niche or specialty?
Does being the best of the best mean something to you?
Do you want to truly find work - life balance?
You are in the right place.
The mantra of our programs:
I am the first person other people want to work with.
I am the absolute last person they want to compete with. ™
About Us
Reach a Whole New Level (the top)
The Pathfinder Institute is a real estate think tank that also offers master-level coaching, mentoring, and training to those driven to reach the pinnacle of their ability. Founded by a $3 billion real estate producer and a Navy SEAL instructor, Pathfinder offers unrivaled opportunity to step beyond one-size-fits-all programs and into direct relationship with instructors whose experience and leadership has been forged in the most competitive environments on this planet.
Our program is proprietary, tough, and will push you to excel. You will create your own truth about the industry, develop your own perspective, and learn to operate with fierce integrity no matter what the situation. Make no mistake - we will give you our best and expect the same in return.
A Note from our Founder
I BELIEVE
When the Pathfinder Institute was formed back in 2015, we had no idea of the fire we would start. Our goal was to offer a deep dive into mastery of craft as opposed to being just another productivity coaching program. We sought to create a practical platform that drew from not only excellence in real estate, but also from other high-stakes areas such as litigation, athletics, medicine, high-tech, venture capital, and the military. We built everything around a competitive mindset committed to being the best of the best. We crafted coaching and mentoring programs, wrote blogs, and studied like madmen (and women). We delivered hundreds of hours of free CE classes, lectures, coaching, mentoring, and logged the responses.
At first, the response was dismissive, even hostile on a couple of occasions. We were actually banned from one nationally-flagged brokerage as they didn't appreciate us "teaching the agents to think for themselves." We heard "It's not focused on income, it won't work" so many times we nearly tossed in the towel. But then something happened. A giant, publicly-traded mortgage company asked us to coach not only their loan officers, but also their top partner agents around the nation. Then another called. And another. We were hired to train the entire sales force for a major title company. Our message was getting through.
Today, we have partnered with dozens of the top real estate brokerages, title companies, home builders, developers, Realtor Boards, and law firms around the U.S. and now have an office in Australia offering our curriculum to the high tech arena. Our message remains the same, and we still strive to work towards what matters most.
As CEO, I am committed to bringing a deeper understanding of excellence to the real estate industries. I still run a team (in Salt Lake City) and still do production. Our instructors are also actively engaged in the areas in which they teach, and it will always be that way - I want to be surrounded by those who can teach AND still perform at the highest levels. I believe our industry is in dire need of a shake up and that it should come from inside (NOT from some outside disruptor). I believe that our growth must be centered around excellence before production, service before technology, and that we can evolve into something more powerful, sustainable, and soulful. With this spirit in mind, I invite you to see what we might accomplish together.
Graig Griffin,SIOR ~ Founder
The Pathfinder Institute
"A wise man makes more opportunities than he finds."
~Sir Francis Bacon
Fair Warning
It's important to understand this platform - it's unlike any other. We believe this to be the toughest program in North America. It's not about the basics, accountability, moving up one level, or how to operate like a good small business. We assume that you already know and do all that - at a very high level. This is for those who want to be the best of the best, not just by the numbers (production), but truly the best at their craft. It's a no-holds-barred, bare knuckle, truth-telling, no whining program.
At the heart of our program is the pinnacle player, absolute ethics, and utilizing an arsenal of systems and tools unrivaled on the field...
The result: mastery, honor, grace under pressure, and powerful relationships with your team, clients, peers, and allied professionals while having massive fun being yourself.
