2025
Pathfinder Coaching Programs
Pathfinder Tradecraft™ Coaching
TRADECRAFT™ PERSONAL COACHING
Our hallmark custom coaching program for agents of all disciplines and skill levels. A powerful blend of insight, accountability, expertise, and mojo, TradeCraft™ coaching is second to none in helping to create a powerful, confident, and capable agent.
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$1,500 per month or $1,200 per month if paid quarterly in advance.
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12-month commitment with a review at 6 months where either party can terminate.
TRADECRAFT™ cORE PROGRAM
Pathfinder’s proprietary 12-month program for those seeking to attain true understanding and mastery of the business. Our CORE program dives deep into multiple topics rarely addressed, offering graduates a superlative understanding of the industry and more
complex elements that cannot be taught wholesale.
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$2,500 per month or $2,200 per month if paid quarterly in advance.
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12-month commitment
SPHERIC COACHING™ FOR REAL ESTATE - NEW FOR 2025
Pathfinder has assembled a team of non-real estate coaches to help our clients deal with issues outside the office that still impact business. Offering superlative independent coaches specializing in:
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Life and Relationships
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Health and Vitality
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Finance and Legacy Planning
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Leadership and Operations
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Non-Traditional Real Estate Operations
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Flipping and Syndication
Prices are set by outside coaching professionals, starting at $300 per hour
TRADECRAFT™ COMMERCIAL TRANSITION COACHING
For residential agents that want to learn about commercial real estate and transition to doing more or all commercial business.
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$1,500 per month or $1,200 per month if paid quarterly in advance.
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12-month commitment with a review at 6 months where either party can terminate.
pATHFINDER CAREERCRAFT™ FOR NEW AGENTS - nEW FOR 2025
We believe that new agents still need help building their career itself – that production alone will not create a lasting, scalable, and enjoyable business. CareerCraft™ teaches agents on the other elements of success in real estate.
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$1,500 per month or $1,200 per month if paid quarterly in advance.
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12-month commitment with a review at 6 months where either party can terminate.
pATHFINDER dISC eVALUTATIONS
Our proprietary DISC behavioral assessment can be used to up your competitive game, reduce business fatigue, and have more fun. Our debriefing sessions are custom and unlike any other currently offered. $300 per person, including a full review and 90-minute debriefing session.
Pathfinder MASTERcraft™ Coaching
All programs are available for both residential and commercial applications. Priced on request per program and coach. Pathfinder Institute Master Coaches must have at least a Half Billion Dollars in personal real estate production or equivalency in another industry.
MASTERCRAFT™ COACHING – PROPERTY MANAGEMENT
Interested in adding residential or commercial property management into your business mix or improving your existing operation? This Pathfinder program will do just that, with real-world applications, trade secrets, and methodology not typically offered in traditional management training.
MASTERCRAFT™ COACHING – LEADERSHIP
For team leaders, brokers, management, and agents wanting to excel in a leadership role.
MASTERCRAFT™ COACHING – REAL ESTATE SPECIALTIES
Interested in mastering a niche or specialty? This program is a practical guide to selecting, mastering, and being profitable in a specific category.
MASTERCRAFT™ COACHING – RECRUITING
Exclusively for those charged with recruiting, this program was developed and is directly overseen by Pathfinder president Rich Shuman, with well over 1,000 agents directly recruited.
MASTERCRAFT™ COACHING – AI ADOPTION - NEW FOR 2025
With the advent of Artificial Intelligence, real estate applications are becoming critical to stay competitive. Pathfinder offers cutting edge training for those seeking to use AI in their business.
MASTERCRAFT™ COACHING – COMMERCIAL TRANSITION COACHING FOR BROKERS AND TEAMS
For brokers and team leaders wanting to add some commercial to their operations, this program offers practical guidance into what it takes to successfully and safely add commercial real estate into the business mix.
MASTERCRAFT™ COACHING – MARKET LEVEL COMPETITION
The higher we go in most industries, the tougher the competition becomes. Designed specifically for those seeking the pinnacle of the industry, this program designed by Pathfinder Founder and CEO Graig Griffin, SIOR, explores exactly how to take on the best of the best and win while building a sustainable business, reputation, and revenue stream.
MASTERCRAFT™ COACHING – GEOGRAPHIC FARMING
Pathfinder offers the most advanced and comprehensive program for geofarming in North America. Suitable for agents with at least 3 years of experience.